content strategy

Stanley Park Totems in Vancouver, BC
A compilation of photos of my feet prior to the technician starting the process for plasma donations.

Priorities and promises

Find your focus and deliver impact Three years ago, I set a personal goal to donate plasma monthly for at least one year. (The header image for this post showcases…

a peek at Whatcom Lake from the Hertz connector trail on a beautiful summer day.

Following the rules

Regulatory compliance is not an option Regulations and certifications are critical for businesses to access multiple markets, particularly in highly regulated regions like the EU. At a minimum, organizations must…

Bellingham, Washington - a shot from the water including the old town hall and the acid ball.

Does Everyone Need Content Strategy?

As someone who sells content strategy services, you might expect my answer to always be “yes.” However, that’s not necessarily the case. If you’re a fly-by-night operator with no reputation…